A. Provides for the location of businesses serving shoppers and patrons on a wider basis as distinguished from a neighborhood area.

B. Encourages urban development.

C. Encourages attractive natural appearing development and landscaping.

D. Promotes a quality visual environment by establishing standards for the design, size and shape of buildings that create an attractive business climate. Where appropriate, residential uses should be located above commercial uses. (Ord. 747 § 3, 1997).